Rayfish Footwear

Floris Kaayk

Exhibition Name

Rayfish Footwear

Floris Kaayk

Exhibition Name

☏♕◑

A fictional company and online store that offered people the opportunity to “grow” their own personalized sneakers using genetically modified stingray leather. A carefully crafted story was spread across various media platforms, where it proved convincing enough to a loyal group of followers who were ultimately disappointed when the truth was revealed..