The Yes Men constitute a pair of culture-jamming activists and a network of supporters founded by Jacques Servin and Igor Vamos. Their primary objective is to draw attention to pressing social and political concerns through a range of actions. Over time, the duo has crafted three films: “The Yes Men” (2003), “The Yes Men Fix the World” (2009), and “The Yes Men Are Revolting” (2014). In these cinematic works, they adopt the personas of entities they find objectionable, a strategy they term “identity correction.”
Functioning according to the principle that falsehoods can unveil truths, the Yes Men fabricate and sustain mock websites mirroring their intended targets. This approach has garnered them invitations for interviews, conferences, and appearances on TV talk shows. They assert that corporations and government bodies often engage in dehumanizing behavior towards the public. Their endeavors sometimes involve elaborate props, as demonstrated by the inclusion of the “Survivaball” in their 2003 DVD release titled “The Yes Men.” Collaborative efforts have emerged between the Yes Men and like-minded groups such as Improv Everywhere, as well as individuals like Andrew Boyd and Steve Lambert.